Audience Profile

Cisco Live 2012, London welcomed over 4,200 loyal Cisco customers and 6,155 attendees, including partner exhibitors, press, analysts, and Cisco staff, executives, experts and speakers.
 

2012 Statistics and Audience Profile

Cisco Live is an important opportunity for Cisco customers to get the latest information on Cisco and Cisco Partner products and services. At a glance, results for 2012 surveyed attendees show:

• 98% believe that Cisco Live was a good investment of their time
• 90% advised they gained valuable knowledge at the event that can be implemented by their company
• 93% of attendees’ companies are likely to purchase Cisco products, services and solutions as a result of attending
• 62% of attendees are totally responsible for or play an active role in the purchase of technology and networking products
• 51% of attendees will start evaluating a new Cisco product as a result of attending
• 2,420 of our delegates advised they had a project planned and 1,347 of these projects already had budget allocated – 819 had a budget of over $100,000.
• Over 26,900 leads were collected in the World of Solutions during the 2012 event, which which hosted over 100 exhibitors and Cisco technology demonstrations.

Detailed statistics from our 2012 event

Attendees by Organisation Size

Attendees by Job Level

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Attendees by Industry

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Attendees by Country

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Contact

More detailed attendee data is available on request, please contact:

Julie Craig
Exhibition Sales Manager
Email: julie.craig@gpj.com
Tel: +44 (0) 20 8879 2215