Who Attends?
Cisco Live attracts thousands of IT professional and technical innovators from all over North America, as well as a growing global audience segment. These loyal Cisco customers play key roles in purchasing decisions at their company or institution.
Cisco Live is Cisco's single largest educational and training event of the year, giving you the opportunity to interact with over 10,000 attendees, all in one location: the World of Solutions Expo.
“....at other industry events we have seen a vast decrease in attendees, but at Cisco Live we have seen an increase. The quality of the decision maker is amazing and we are pleased with the interactions.”
- Adam Harmon, Dimension Data, 2009 Exhibitor
2009 Statistics and Audience Profile
Cisco Live is an important opportunity for Cisco customers to get the latest information on Cisco products and services. At a glance, results for surveyed customers show:
- 91% of attendees are Cisco loyalists and 44% consider themselves Cisco evangelists
- 76% of customers will purchase new products as a result of attending the conference (lift from 64% in 3 years)
- 81% are very/extremely likely to purchase new Cisco products/solutions as a result of attending the conference and 42% are planning to implement projects within the next 12 months
- Attendees are spending more time in World of Solutions Expo – An increase of 44% year over year!
- Attendees plan to increase their purchases for products seen in the World of Solutions expo 18% from the previous year
- 44% of attendees surveyed have a known project in the near future
- All product areas measured showed double-digit increases in level of familiarity before and after the event
- 88% consider the conference very/extremely valuable (industry average is 76%)
Source: Cisco Live 2009 Registration and Survey Data.
