Event Marketing Opportunities
Maximize Your Visibility at Cisco Live 2010
Event Marketing Opportunities include a wide range of offerings to raise the return on your investment in Cisco Live 2010 and the World of Solutions Expo. These high-visibility opportunities will provide additional exposure for your company and products.
Most Event Marketing Opportunities are limited to a single partner company and are awarded on a first-come, first-served basis. The earlier you complete and submit your application and payment, the more likely you are to secure your ideal Event Marketing Opportunities.
The Cisco Live Team is always developing new 2010 Event Marketing Opportunities, so check this page frequently to see a current list of offerings. If you have an idea for a customized Event Marketing Opportunity, contact Wendy Anderson, WAnderson@nthdegree.com to determine how we can work together to meet your company's goals.
NEW: Internet and Print Stations
There are few things more important than Internet access to the more than 10,000 attendees at Cisco Live 2010. As the exclusive Internet Station Sponsor your organization is certain to be top of mind as attendees check schedules throughout the conference at 100 individual workstations. This sponsorship includes 12’ tall standing banners with your logo and a screen saver with your organization’s name and logo at each workstation. This sponsorship also includes the print stations with your logo on the kickboards, a great way to get marketing exposure onsite.
Availability: Exclusive Opportunity, call for pricing.
Production Responsibility: Sponsor to provide logo file.
Deadline: May 1, 2010
NEW: Banner Ad on Cisco Live Registration/ Login Page
There is no better way to get EVERY attendees attention than a Banner Ad on the Cisco Live “Registration / Login” page. This is the page where all attendees register for the conference and is the page they log into after they have registered to access their account and schedule.
- Over 16,000 page views per month
Availability: 3 Opportunities, call for pricing.
Production Responsibility: Sponsor to provide 163px x 102px Banner ad.
Deadline: May 1, 2010
NEW: Banner Ad on Cisco Live "My Account" Page
Every attendee creates an account when registered. Attendees access their accounts an average of over 14,000 times per month, for updated information. Limited to 3 rotating banners, this opportunity is sure to be seen by all registered attendees.
Availability: 3 Opportunities, call for pricing.
Production Responsibility: Sponsor to provide 163px x 102px Banner ad.
Deadline: May 1, 2010
NEW: On-site Banner Opportunities
Organizations looking for additional opportunities to brand their company, product or service, at Cisco Live should look here for a variety of options in prominent locations. Get your company message in front of 10,000 attendees.
Call for Pricing
Availability: Multiple Opportunities
Production Responsibility: Sponsor to provide pre-approved printer-ready art based on specifications, Cisco Live to produce and place.
Deadline: May 15, 2010
NEW: Sponsor Badge Recycle and Donation Stations
Diverting recyclable materials saves landfill space, energy and natural resources. You can help support the effort by becoming the "Badge Recycle and Donation Station" sponsor. Starting Wednesday, June 30th, 2 registration desks convert into “Donation Centers” with sponsor logo on the kick panels. This station is for attendees to drop off materials that they would like to donate, such as conference bags, t-shirts, pens, give-aways, etc., which Cisco then donates to local charities. The sponsorship also includes 3 "Badge Recycle Bins" located near exists, where attendees can recycle their badges and help the environment.
Call for Pricing
Availability: Exclusive Opportunity
Production Responsibility: Sponsor to submit logo in specified format
Deadline: May 1, 2010
Get in the Bag!
(Collateral Inserted in Official Conference Bag)
Each year Cisco Live attendees look forward to receiving the official conference bag upon arrival. Don’t miss the opportunity to extend your business’ brand by including an informative collateral piece or item in the official Cisco Live 2010 attendee bag. Prior pieces have included: notepads, CD’s and DVD’s.
Call for pricing
Availability: 4 separate opportunities – 1 item per company
Production Responsibility: Sponsor to produce their own collateral or giveaway. Please note: All items must be approved by Cisco Live Management prior to shipping on site.
Deadline: May 14, 2010
Conference Pen Sponsorship
(Inserted in Official Conference Bag) – SOLD
Take this opportunity to be in the hands of each attendee throughout the conference. Providing unlimited impressions, your pen will be included in every conference bag. This useful item provides unlimited branding exposure throughout all four days of Cisco Live 2010 and beyond!
Call for pricing
Availability: Multiple Opportunities
Production Responsibility: Sponsor to produce conference pen with logo. Sample must be pre-approved before your production begins.
Deadline: May 14, 2010
Cisco Live TV (CLTV)
Extend your investment in Cisco Live by capturing the hearts, minds and opinions of Cisco’s top customers and press with Cisco Live TV! Whether you are interested in extending your onsite activities via the Web, documenting the excitement and energy of your customer experience at Cisco Live, or capturing footage that can be packaged into standalone marketing videos, CLTV offers you the opportunity to leverage onsite facilities and resources to satisfy your video needs. CLTV is conveniently located in the World of Solutions, so you’ll have quick, easy, cost--effective access to studio production, remote camera packages and on-site edit capabilities. With CLTV you can:
- Conduct customer interviews
- Capture "person on the street" opinions
- Record all the fun and excitement at exclusive Cisco Live activities
- Enhance your project by leveraging footage collected by fellow Cisco business units
Projects can be acquired on-site and edited for immediate use, or footage can be downloaded and taken back for use at a later date. Video is one of the most effective ways to build excitement for your marketing initiatives. Don’t miss this opportunity to leverage CLTV’s unique setup to capture programming you can use during Cisco Live or after.
Studio
Generate excitement for your topic with presentations and interactive interviews with top executives and customers! Visible from the World of Solutions floor, attendees can watch the action happen as interviews are conducted in a traditional studio environment. Package includes:
- Fully staffed studio
- Studio Producer
- 3-camera HD production package
- Teleprompter
Remote Camera Package
Capture interviews, demos and more with this mobile camera package that allows you to record the action where it happens! Package includes:
- Producer
- Videographer
- Single camera HD remote production package, including audio and basic lighting
Edit
Edit your videos in our on-site edit facilities. Package includes:
- Editor
- Final Cut Pro edit system
- Output to a variety of standard file formats for distribution on the web
Availability: Multiple Opportunities, call for pricing.
Production Responsibility: Cisco to work with Sponsor for scheduling.
Deadline: May 28th
Cisco Live 2010 Lanyards
Attendees receive an official Cisco Live 2010 Lanyard when they pick up their badge in the registration area. As the Lanyard Sponsor your company logo will be featured along with Cisco's on the lanyard. This opportunity is exclusive to one exhibitor in addition to Cisco.
Availability: Exclusive Opportunity, call for pricing.
Production Responsibility: Sponsor to provide logo file.
Deadline: March 1, 2010
NEW: Video Wall
For maximum exposure, there’s no safer bet than positioning your brand throughout the entire event on the Video Wall. Your logo and text, :30 or :60 second video will run continuously during all conference hours on the Video Wall located in high traffic area of the conference. Showcase your offering at the center of the action during Cisco Live.
Logo and Text
30-second video
60-second video
Availability: Limited Availability, call for pricing information.
Production Responsibility: Sponsor to provide logo with text, 30-second, 60-second video.
Deadline: May 14, 2010
NEW: Dessert Station each day in World of Solutions
Immediately following lunch, dessert stations will be placed throughout the World of Solutions. A total of (10) dessert stations are located
throughout the hall and offer sponsors a unique and highly visible promotion opportunity. Sponsorship includes logo, booth number and two-line message signage on each dessert station, one day or each day.
Availability: Multiple or Exclusive, call for pricing information.
Production Responsibility: Sponsor to provide logo, booth number and 2 line message
Deadline: May 14, 2010
World of Solutions Logo Map
The World of Solutions is the centerpiece of Cisco Live – a hub of activity where attendees spend much of their free time. This year we are adding large maps around the World of Solutions as well as printing World of Solutions map to handout to ALL attendees. Sponsoring this map is your chance to stand out from the crowd and guide attendees to your exhibit with your logo, company description and booth number featured prominently on the floor plan - which will also be included in the digital conference guide, and as mentioned above, on large floor plan maps in the World of Solutions and included in the handout map to each attendee.
Availability: Four (4) Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide logo and company description
Deadline: April 15, 2010
Cisco Live Wire online Newsletter Ad Banner
Published multiple times per year, this newsletter will will be posted on the
Cisco Live website with updated conference information. Banner ads will rotate in five (5) and ten (10) second intervals. Pre conference schedule to come
Availability: Multiple Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide approved ad banner based on Cisco specifications
Schedule for Live Wire
| Issue Date |
Deadline to Submit Banner Ad |
| April 29 |
April 12, 2010 |
| May 13 |
April 26, 2010 |
| June 9 |
May 24, 2010 |
| August 5 |
June 21, 2010 |
NEW: Merchandise Displays
Extend your reach and your footprint with a Merchandise Display. Strategically located in a high traffic area, these unique, high profile displays will show off your latest hardware or a partner solution. Your logo, booth number and two lines of promotional messaging included in signage.
Availability: Multiple Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide product or item to be displayed, logo, booth number 2 line message
Deadline: April 30, 2010
Billboards
Drive your brand and activate your booth with strategically placed, double-sided Billboard signs. 
Attendees will not miss these large 6-foot by
2-foot signs placed in key high-traffic corridors on the main and second levels of the convention center. Over 10,000 attendees will see your message each day. These billboards are all made of green materials and will be recycled at the close of the show. Content is subject to Cisco approval; locations are first come, first served. Exhibitors must provide production ready art files.
Availability: Multiple Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide production ready art files
Deadline: May 28, 2010
Water Cooler Sponsorship – SOLD
Support Cisco Lives’ commitment to being green by sponsoring multiple water coolers 
placed in high traffic areas where all attendees are sure to
see your logo. Cisco Live will save 40,000 plastic water bottles by offering biodegradable cups and water coolers at the 2010 conference. Join the effort and align your brand to our green commitment by transforming a water cooler into an effective high visibility billboard.
Availability: Exclusive Opportunity, call for pricing information.
Production Responsibility: Sponsors to provide logo
Deadline: April 22, 2010
World of Solutions Reception Sponsorship
Tuesday June 29, 5:00 pm - 7:00 pm
Generate awareness and drive traffic to your booth by sponsoring one of the bars during the World of Solutions Reception. This high-profile program places your organization at the center of a major social and networking event. Bar stations will be placed near Sponsor booths during the reception, driving large groups of attendees to your exhibit. Extend the life of this sponsorship well beyond Cisco Live with your logo on 500 give-away slap koozies or bottle opener key chains which are certain to make the trip home with each recipient. In addition, your logo will be featured on signage placed on your sponsored bar station.
Availability: Multiple opportunities, call for pricing information.
Production Responsibility: Sponsor to provide logo file
Deadline: May 14, 2010
Certification Testing Center Sponsorship - SOLD
Certification Testing is a primary motivator for Cisco customers to attend Cisco Live. The Testing Center will serve more than 3,500 highly engaged attendees. Great for branding as well as thought leadership, this high-profile area generates an enormous amount of buzz during and after the event. As a Certification Testing Center Sponsor, you will have a table outside the testing center for your handouts. Your organization will also have the opportunity to provide a screen saver that will run on each workstation in the Testing Center throughout Cisco Live 2010. In addition Cisco will produce a banner with your company logo to be featured in the Testing Center room. Sponsor is responsible for providing the screen saver and flyer or postcard, which must be approved by Cisco. A representative from the sponsor team must attendee the Cisco mandatory onsite training meeting.
Availability: Exclusive, call for pricing information.
Production Responsibility: Sponsor to provide logo file
Deadline: May 28, 2010
Cisco Preferred Access Program
(formerly known as Passport Program)
Generate traffic and leads by participating in the new Cisco Preferred Access Program (formally known as the Passport Program). Attendees at Cisco Live 2010 qualify for daily premium raffle giveaways and accumulate Cisco Preferred Access points, www.ciscopreferredaccess.com, by participating in the program. This is one of the most effective and fun ways to drive traffic to your booth and reward attendees who participate in demo sessions or speak with your exhibit staff. Wednesday Cisco Preferred Access participants will be awarding attendees with DOUBLE points. Thursday participants will be awarding attendees with TRIPLE points. Your logo and booth number will be included in the printed program letting attendees know where to go to collect the most points. During Cisco Live 2009, the winner generated over 12,300 points!!
Wednesday - DOUBLE Points
Thursday - TRIPLE points
Availability: Multiple Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide logo for Guide.
Deadline: May 7, 2010
Solutions Theater Session
Located within the Cisco Booth!
Engage and educate Cisco Live attendees with a speaking session in the Partner Solutions Theater located within the main Cisco booth. Prior to the event, your session will be featured with title and description on the Cisco Live website-conference scheduler. On site, your session will be
highlighted on signage in the theater area. This is an opportunity to engage groups of loyal Cisco customers and is the ideal platform for education and thought leadership. Sessions last 15 minutes, actual speaking time approximately 10 minutes.
Availability: Multiple Opportunities, call for pricing information.
Production Responsibility: Sponsor to provide content for approval.
Deadline: April 15, 2010
NEW: NetVet Lounge
(located outside World of Solutions)
Great exposure to over 700 NetVets – Cisco Lives’ highest loyalty distinction - as well as exclusive branding visibility to all attendees.
Package Includes:
- Recognition in the digital conference guide and attendee website as the NetVet Lounge Sponsor
- 3 free-standing signs in the NetVet Lounge
- Basic furniture selected by show management
- Light snacks and beverages selected by show management
- Four staff passes, additional passes must be purchased
Availability: Exclusive, call for pricing information.
Production Responsibility: Sponsor to provide logo
Deadline: April 15, 2010
USB Drives with All Conference Presentations
Sponsor logo co-branded with Cisco Live on Conference Proceedings USB Drive: Distribution to over 10,000 attendees loaded with all session presentations, included in the conference bag. You'll also have the option to include a pre-approved white paper or case study on the thumb drive.
Availability: Exclusive Opportunity, call for pricing information.
Production Responsibility: Sponsors to provide logo
Deadline: April 22, 2010
NEW: Recharge Lounge
Attendees need to recharge their laptops and recharge themselves. Be the “Recharge” sponsor. Includes: Electrical, Furniture, CNN monitor, and signage that your company is the sponsor.
Availability: Multiple, call for pricing information.
Production Responsibility: Sponsor to provide logo
Deadline: April 15, 2010
Contact for sales information:
and booth number will be affixed to the ground showing attendees the way to get to your booth.