Audience Profile

Cisco Live is Cisco’s single largest educational and training event of the year, giving you the opportunity to interact with over 15,000 attendees, all in one location: the World of Solutions Expo.

2011 Statistics and Audience Profile

Cisco Live is an important opportunity for Cisco customers to get the latest information on Cisco products and services. It is the must-attend conference across all key audience segments. At a glance, results for surveyed customers show:

• Cisco Live attendees are buyers: 60% of Cisco Live attendees are actively involved in the purchasing cycle.
• Cisco Live attendees value their time in the World of Solutions: Cisco Live attendees spent 14% more time in the World of Solutions in 2011 compared to 2010.
• Cisco Live attendees are actively pursuing new solutions: 60% of customer attendees have a known networking or software project coming up in the near future. In addition 67% of these known projects have short timeframes: 0-4 months.
• Cisco Live attendees are planning to purchase new products: 88% of customers will purchase new products as a result of attending the conference (up 82% in 2010)
• Cisco Live attendees are increasing their purchases: For the fourth consecutive year, attendees plan to increase their purchases for products at the World of Solutions – 32% more in 2011 compared to 2010!
• Cisco Live is the must-attend event for Cisco customers: Record in-person participation with 15,000 registrants for 2011 (18% increase in customer/partner registrations from 2010)
• Cisco Live builds product awareness: All product areas measured showed double-digit increases in level of familiarity before and after the event
• Cisco customers value their experience at Cisco Live: Overall customer satisfaction 93% of the attendees rating the event “very/extremely valuable” – the highest in Cisco Live history!

Source: Cisco Live 2011 Registration and Survey Data.

Detailed statistics from our 2011 event