Event Marketing Opportunities

Home > For Exhibitors & Sponsors > Exhibitor and Sponsorship Opportunities > Event Marketing Opportunities

Most Event Marketing Opportunities are limited to a single partner company and are awarded on a first-come, first-served basis. The earlier you complete and submit your application and payment, the more likely you are to secure your ideal Event Marketing Opportunities.

The Cisco Live Team is always developing new 2012 Event Marketing Opportunities, so check this page frequently to see a current list of offerings. If you have an idea for a customized Event Marketing Opportunity, contact Wendy Anderson to determine how we can work together to meet your company’s goals.

Virtual Event Marketing Opportunities are also available.

Cisco Live Customer Appreciation Event (CAE) – VIP Suite sponsorship

Treat your best customers to an exclusive and unique way to experience the concert – including, food and beverages, comfortable seating, and plasma TV (streaming the concert). Network and build relationships with your most important customers and prospects via this special offer. Wednesday night, June 13th 7:00 pm-11:00 pm. Suite holds up to 25 customers and includes Banner on exterior of the suite, wrist bands to hand out to customers for entrance, security at the door, food and beverage. Option to upgrade food and beverage at sponsors expense.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: May 25, 2012

Walk-in Self-Paced Labs – SOLD

Located in the World of Solutions, Walk-in Self-Paced Labs provide attendees with a unique opportunity to get hands-on experience on a variety of products and solutions. These labs are designed to give a full experience by not only running through a 30-60 minute pre-designed scenario but also allowing them to explore a full range of product features and functionality.
Lab Sponsorship includes:

• (50) seat lab, located in the World of Solutions
• (1) Monitor, Keyboard, mouse and Laptop per station (or equivalent technology per Cisco Live discretion)
• Network connection
• Staffing: 1 Ambassador / 1 Cisco based on WoS hours
• (5) Exhibitor staff badges for Proctor use ($8,475 value)
• Lead scanner at registration/check in desk
• Branding opportunities: Sponsor logo on WISP entrance unit, Conference Guide, and on WoS floor map
• One “Get in the Bag” to advertize the demo

Sponsor to provide:

• Sponsor to provide collateral or giveaway for Bag insert. Please note: All items must be approved by Cisco Live Management prior to shipping on site.

Availability: Exclusive, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: April 25, 2012

Get Your Ice Cream Here

Everyone loves ice cream and you can have fun while obtaining sales opportunities with a huge variety of all time favorite ice creams. Ice cream is one of the most popular foods that people love to eat, so have a cart loaded with ice cream in your booth. Based on 1 day service for a total of (500) assorted ice cream bars & novelties. Includes set-up fee, power for cart, daily porter service to remove trash & clean up, and (1) Double-sided 22×28 sign with sponsor logo. No booth attendant is required to distribute.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: April 25, 2012

Smoothie Bar

A great way to draw the attention of passing visitors, is to host a smoothie bar. Enticing and eye-catching, a smoothie bar creates a relaxed and upbeat atmosphere, and is guaranteed to be a popular destination for networking. You can increases the flow of people to your booth and extend their stay, allowing you to build rapport and generate leads. Based on 1 day service for a total of (500) 7 oz. smoothie cups with choice of (2) flavors – strawberry, wild berry, or mango. Includes set-up fee, booth attendant labor fees, power, daily porter service to remove trash & clean up, logo’d smoothie cups and napkins, and (1) double-sided 22×28 sign with sponsor logo. Booth attendant is required to operate and distribute product.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: April 25, 2012

Gourmet Soft Pretzel Station

Something sure smells good! Attendees will rush to your booth when you serve hot out of the oven soft pretzels. Based on 1 day service for a total of (500) freshly baked gourmet soft pretzels served with your choice of nacho cheese or traditional yellow mustard. Includes set-up fee, booth attendant labor fees, power, daily porter service to remove trash & clean up, logo’d napkins and pretzel sleeves, and (1) double-sided 22×28 sign with sponsor logo. Booth attendant is required to operate and distribute product.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: April 25, 2012

Cisco Live Broadcast Studio

The Cisco Live Broadcast Studio delivers the excitement of live sessions such as Keynotes, Super Sessions and World of Solutions, interviews; on-demand educational experiences like track sessions and panel discussions, and the energy of over 15,000 Cisco enthusiasts at the in-person event in San Diego to our global virtual community. Whether you are interested in extending your onsite activities via the Web, documenting the excitement and energy of your customer experience at Cisco Live, or capturing footage that can be packaged into standalone marketing videos, the studio offers you the opportunity to leverage onsite facilities and resources to satisfy your video needs. And it’s conveniently located in the World of Solutions, so you’ll have quick, easy, cost–effective access to studio production, remote production and on-site edit capabilities.

Studio Taping
Generate excitement for your topic with presentations and interactive interviews with top executives and customers! Visible from the World of Solutions floor, attendees can watch the action happen as interviews are conducted in a traditional studio environment.
Package includes:

• Fully staffed studio
• Studio Producer
• HD production package
• Teleprompter

Asset delivered as digital file to the Partner’s specifications for on demand use
Partner to develop content for presentation or interview

Live Broadcast
Can’t bring the action to the studio, then let the “studio” come to you! Ensure your message is seen and heard by broadcasting your message live from the World of Solutions direct to the Video Display Network and Cisco Live Virtual.
Package includes:

• Producer
• Videographer

Microwave enabled, single camera HD remote production package, including audio and basic lighting
Up to one, three minute live broadcast on Video Display Network and Cisco Live Virtual

Asset will be broadcast live of Cisco Live broadcast feed, and will also be delivered as digital file to the Partner’s specifications for use on demand.
Exact timing of Live Broadcast must be coordinated with overall Cisco Live program guide/conference agenda.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide logo in eps format

Deadline: May 25, 2012

On-site Banner Opportunities

Organizations looking for additional opportunities to brand their company, product or service, at Cisco Live should review the Cisco Live Banner Tool for a variety of options in prominent locations. Get your company message in front of over 15,000 attendees.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide pre-approved printer-ready art based on specifications, Cisco Live to produce and place.

Deadline: May 4, 2012

Carpet Logos

Create awareness and visibility by displaying your company logo and booth number on the trade show floor entrance, right next to the Cisco Live logo.

Availability: (2) 10′ x 5′, and (4) 5′ x 5′ call for pricing

Production Responsibility: Logo in eps format

Deadline: April 25, 2012

Pre-Show and Post-Show Mailing

Mail to confirmed conference registrants before and after the event through a Cisco-designated, third-party bonded mail house.

Availability: Multiple Opportunities, call for pricing

Production Responsibility: Sponsor to provide content for approval

Deadline: Pre- May 10, 2012 and Post- June 25, 2012

Popcorn Cart

Get your Popcorn Here! Host a Popcorn Cart on the Expo floor all four days of the World of Solutions. Treat attendees to a bag of popcorn as they tour the World of Solutions. Sponsor will have logo recognition on signage, napkins, and popcorn bags as well as on the popcorn cart itself. The cart attendant will wear a sponsor shirt. Cart can be positioned in your booth or near the entrance of the exhibit hall.

Availability: Multiple Opportunities

Production Responsibility: Logo/messaging in eps format

Deadline: April 25, 2012

Banner Ad on Cisco Live Registration/ Login Page

There is no better way to get EVERY attendees attention than a Banner Ad on the Cisco Live “Registration / Login” page. This is the page where all attendees register for the conference and is the page they log into after they have registered to access their account and schedule.

• Over 20,000 page views per month

Availability: 3 Opportunities, call for pricing.

Production Responsibility: Sponsor to provide 163px x 102px Banner ad.

Deadline: April 9, 2012

Banner Ad on Cisco Live “My Account” Page

Every attendee creates an account when registered. Attendees access their accounts an average of over 20,000 times per month, for updated information. Limited to 3 rotating banners, this opportunity is sure to be seen by all registered attendees.

Availability: 3 Opportunities, call for pricing.

Production Responsibility: Sponsor to provide 163px x 102px Banner ad.

Deadline: April 9, 2012

Sponsor a Table Topic

Table Topic sessions provide face to face exposure to those interested in the same projects and concepts. Sponsor provides topic that will be posted online and onsite. Table Topics, with sponsor logo signage, will take place over lunch Tuesday, June 12 and Wednesday, June 13 (11:30-12:30) in the World of Solutions.

Call for Pricing

Availability: Multiple Opportunities per day

Production Responsibility: Sponsor to submit table topic and logo for signage and approval.

Deadline: April 20, 2012

Get in the Bag!

(Collateral Inserted in Official Conference Bag)

Each year Cisco Live attendees look forward to receiving the official conference bag upon arrival. Don’t miss the opportunity to extend your business’ brand by including an informative collateral piece or item in the official Cisco Live 2012 attendee bag. Prior pieces have included: notepads, CD’s and DVD’s.

Call for pricing

Availability: 4 separate opportunities — 1 item per company

Production Responsibility: Sponsor to produce their own collateral or giveaway. Please note: All items must be approved by Cisco Live Management prior to shipping on site.

Deadline: May 3, 2012

Cisco Live 2012 Lanyards — SOLD

Attendees receive an official Cisco Live 2012 Lanyard when they pick up their badge in the registration area. As the Lanyard Sponsor your company logo will be featured along with Cisco’s on the lanyard. This opportunity is exclusive to one exhibitor in addition to Cisco.

Availability: Exclusive Opportunity, call for pricing.

Production Responsibility: Sponsor to provide logo file.

Deadline: February 7, 2012

World of Solutions Logo Map

The World of Solutions is the centerpiece of Cisco Live — a hub of activity where attendees spend much of their free time. This year we are adding large maps around the World of Solutions as well as printing World of Solutions map to handout to ALL attendees. Sponsoring this map is your chance to stand out from the crowd and guide attendees to your exhibit with your logo, company description and booth number featured prominently on the floor plan – which will also be included in the digital conference guide, and as mentioned above, on large floor plan maps at the entrance of the World of Solutions and included in the handout map to each attendee.

Availability: Four (4) Opportunities, call for pricing information.

Production Responsibility: Sponsor to provide logo and company description

Deadline: April 15, 2012

Video Display Network

For maximum exposure, there’s no safer bet than positioning your brand throughout the entire event on the Video Display Network. Strategically placed in all high traffic areas, your still image, :30 or :60 second video will run continuously during all conference hours over Cisco Live video streams — all powered by Cisco Digital Media Suite! With over 15,000 attendees and 8,000 unique logins in the virtual space, your message is sure to be seen. Showcase your offering at the center of the action during Cisco Live.

Video Stream includes conference wide network and Cisco Live Virtual

• Logo and Text
• 30-second video
• 60-second video

Availability: Limited Availability, call for pricing information.

Production Responsibility: Sponsor to provide logo with text, 30-second, 60-second video.

Deadline: April 20, 2012

Bean Bag Chair Sponsorship – SOLD

Attendees look forward to Cisco Live, the intensity, excitement and fun. And then they look for a place to relax and rest. Why not have them sit on a bean bag with your logo on it? It’s a great way to get noticed outside the World of Solutions show floor.

Availability: Exclusive

Production Responsibility: Tear Drop Vinyl Bean Bag Chair with 1 color embroidered logo

Deadline: April 20, 2012

Merchandise Displays

Extend your reach and your footprint with a Merchandise Display. Strategically located in a high traffic area, these unique, high profile displays will show off your latest hardware or a partner solution. Your logo, booth number and two lines of promotional messaging included in signage.

Availability: Multiple Opportunities, call for pricing information.

Production Responsibility: Sponsor to proide product or item to be displayed, logo, booth number 2 line message

Deadline: May 4, 2012

Billboards

Drive your brand and activate your booth with strategically placed, double-sided Billboard signs. Attendees will not miss these large 6-foot by 2-foot signs placed in high traffic areas. Over 15,000 attendees will see your message each day. These billboards are all made of green materials and will be recycled at the close of the show. Content is subject to Cisco approval; locations are first come, first served. Exhibitors must provide production ready art files.

Availability: Multiple Opportunities, call for pricing information. First come first served for location placement.

Production Responsibility: Sponsor to provide production ready art files

Deadline: May 3, 2012

Water Cooler Sponsorship — SOLD

Support Cisco Lives’ commitment to being green by sponsoring multiple water coolers placed in high traffic areas where all attendees are sure to see your logo. Cisco Live will save 40,000 plastic water bottles by offering biodegradable cups and water coolers at the 2012 conference. Join the effort and align your brand to our green commitment by transforming a water cooler into an effective high visibility billboard.

Availability: Exclusive Opportunity, call for pricing information.

Production Responsibility: Sponsors to provide logo

Deadline: March 25, 2012

World of Solutions Reception Sponsorship

Tuesday June 12, 4:00 pm – 7:00 pm

Generate awareness and drive traffic to your booth by sponsoring one of the bars during the World of Solutions Reception. This high-profile program places your organization at the center of a major social and networking event. Bar stations will be placed near Sponsor booths during the reception, driving large groups of attendees to your exhibit. Extend the life of this sponsorship well beyond Cisco Live with your logo on 500 give-away slap koozies or bottle opener key chains which are certain to make the trip home with each recipient. In addition, your logo will be featured on signage placed on your sponsored bar station.

Availability: Multiple opportunities, call for pricing information.

Production Responsibility: Sponsor to provide logo file

Deadline: April 17, 2012

Certification Testing Center Sponsorship — SOLD

Certification Testing is a primary motivator for Cisco customers to attend Cisco Live. The Testing Center will serve more than 2,500 highly engaged attendees. Great for branding as well as thought leadership, this high-profile area generates an enormous amount of buzz during and after the event. As a Certification Testing Center Sponsor, you will have a table outside the testing center for your handouts. Your organization will also have the opportunity to provide a screen saver that will run on each workstation in the Testing Center throughout Cisco Live 2012. In addition Cisco will produce a banner with your company logo to be featured in the Testing Center room. Sponsor is responsible for providing the screen saver and flyer or postcard, which must be approved by Cisco. A representative from the sponsor team must attendee the Testing Center mandatory onsite training meeting.

Availability: Exclusive, call for pricing information.

Production Responsibility: Sponsor to provide logo file

Deadline: April 30, 2012

Cisco Preferred Access Program

Generate traffic and leads by participating in the new Cisco Preferred Access Program. Attendees at Cisco Live 2012 qualify for daily premium raffle giveaways and accumulate Cisco Preferred Access points, by participating in the program. This is one of the most effective and fun ways to drive traffic to your booth and reward attendees who participate in demo sessions or speak with your exhibit staff. Wednesday Cisco Preferred Access participants will be awarding attendees with DOUBLE points. Thursday participants will be awarding attendees with TRIPLE points. Your logo and booth number will be included in the digital program guide, as part of the overall digital conference guide, letting attendees know where to go to collect the most points. Your booth will also be called out in the large maps at the entrance of the World of Solutions. During Cisco Live 2011, there were over 4,000,000 points generated!!

Wednesday – DOUBLE Points

Thursday – TRIPLE points

Availability: Multiple Opportunities, call for pricing information.

Production Responsibility: Sponsor to provide logo for Guide.

Deadline: April 12, 2012

Solutions Theater Session – SOLD

Located right behind the Cisco Booth!

Engage and educate Cisco Live attendees with a speaking session in the Partner Solutions Theater located right behind the main Cisco booth. Prior to the event, your session will be featured with title and description on the Cisco Live website-conference scheduler. On site, your session will be highlighted on signage in the theater area. This is an opportunity to engage groups of loyal Cisco customers and is the ideal platform for education and thought leadership. Sessions last 15 minutes, actual speaking time approximately 10 minutes. Includes an Expo pass.

Availability: Multiple Opportunities, call for pricing information.

Production Responsibility: Sponsor to provide content for approval.

Deadline: March 20, 2012

Directional Footprints

(optional shapes available)

This is a fun and unique way to direct attendees to your booth as soon as they set foot in the trade show. Colorful decals with your company name and booth number will be affixed to the ground showing attendees the way to get to your booth.

Availability: Four available of 30 prints each, call for pricing information

Production Responsibility: Sponsor to provide logo in specific format with booth number

Deadline: April 30, 2012

For more information contact one of our sales representatives:

(Companies A-F)   Don Rosette Event Sales Manager drosette@nthdegree.com (617) 848-8766

(Companies G-Q)   George Keegan Event Sales Manager gkeegan@nthdegree.com (617) 848-8768

(Companies R-Z)   Wendy Anderson Sr. Event Sales Manager wanderson@nthdegree.com (617) 848-8756

(Companies A-F) Don Rosette Event Sales Manager drosette@nthdegree.com (617) 848-8766

(Companies G-Q) George Keegan Event Sales Manager gkeegan@nthdegree.com (617) 848-8768

(Companies R-Z) Wendy Anderson Sr. Event Sales Manager wanderson@nthdegree.com (617) 848-8756