THE HUB

OVERVIEW

Great things can happen when creative, motivated, highly skilled people get together to share ideas, talk through challenges, and engage in a friendly competition. That’s the idea behind The Hub.

When you visit The Hub, you’ll meet some of the best and brightest minds in the world of IT. There’s no better place to meet with your peers. Complete a lab. Roam the DevNet Zone. Catch a Technical Solutions Clinic. Or hang out in the Social Media Central.

BUSINESS ARCHITECTURE

Visit the Business Architecture (BA) booth to understand how to create a 1-page strategy and drive business innovation. The Digital Journey Dashboard will help you explain and communicate 'digital transformation' in a manner that is visual and actionable by both the Board of Directors and by the people in the IT department. Built on Design Thinking, the Business Innovation Sprints will frame your current/future business challenges and user needs, so you can implement the solutions with the highest business impact. Come and learn how Cisco BA skips theory and delivers tangible return to your key stakeholders.

CAPTURE THE FLAG (CTF)

Learn new technologies and obtain hands-on experience by playing the exciting game Capture the Flag (CTF), which involves solving interesting challenges.

The Security CTF Game

Try your hand at ethical hacking of networks and systems, as well as investigating breaches using the Cisco Incident Response toolset. During the game, you will engage in a series of Red Team and Blue Team activities to obtain an understanding of how attackers operate and how to investigate security incidents.

The Enterprise Network CTF Game

Gain hands-on experience with designing and investigating the Software Defined Campus and WAN networks. During the game, you will be able to go through a series of engaging Design, Configuration, Troubleshooting and Monitoring activities to learn more about Cisco's Next-Gen Software Defined Networks.

The Meraki CTF Game

Enhance your cloud skills learning and exploring Cisco's Meraki platform. During the game, you will be challenged to get information from the Cisco Meraki dashboard, implement clever security and routing configurations, leverage API resources, interpret artistic data visualizations, and delve into the power of automation. Make your claim and have some fun in the cloud.

CTF is available on a first-come first-served basis. Just walk-in, no bookings are required!

#CiscoCTF

CISCO STORE

Come shop our all new merchandise collection including apparel and accessories, our latest graphic t-shirts, and exclusive Cisco Live products.

Store Hours

Monday: 08:00 - 19:30
Tuesday: 08:00 - 20:00
Wednesday: 08:00 - 18:00
Thursday: 08:00 - 18:30
Friday: 08:00 - 13:30

Shop 24/7 at shop.cisco.com.

Giveaways and Contests

Stop by the store to take part in our surveys and receive exclusive giveaways or take part in our Cisco Live games for your chance to win some Cisco Store grand prizes.

Follow us on social to stay up to date with the latest promotions, contests, and giveaways.

Instagram: @ciscostore
Twitter: @ciscostore
Facebook: @ciscomerchandisestore

The Connected Cisco Store

Take a guided tour to see the Cisco + Partner ecosystem at work and imagine how some of the same solutions can solve problems in your industry. Sign up in the Cisco Live app as space is limited.

Books at the Cisco Store

Take 20% off all Cisco Press titles and check out Meet the Author in the Cisco Live app for the daily schedule and additional details.

DEVNET ZONE

Dive into the DevNet Zone where anyone developing using Cisco technology can get hands-on with every element of the DevNet developer program plus get face-to-face support from the developer teams.

DevNet provides developers with the tools, resources and code needed to build innovative, network-enabled solutions. The zone features theater sessions, panels, workshops, learning labs, demos, classrooms and more.

LEARN MORE ABOUT THE DEVNET ZONE

DUO SECURITY

Duo Security, now part of Cisco, is the leading provider of Trusted Access security and multi-factor authentication. Duo's zero-trust security platform, Duo Beyond, enables organizations to provide trusted access to all of their critical applications - for any user, from anywhere, and with any device.

HEALTH & WELLBEING ZONE

The Health & Wellbeing Zone provides an opportunity for all our participants to reflect and recharge. We would like to encourage you to stay fit and healthy both mentally and physically during your week at Cisco Live. Massage chairs are available if you would like to relax or take yourself to a virtual relaxing zone with our VR chill out area. If you are feeling more energetic, experience our fresh fruit smoothie bikes.

THE GATEWAY

The Gateway: Network, Connect & Learn

Are you ready to connect with industry peers from around the world, get the latest Cisco news, and learn technology best practices - all while building your professional network and earning rewards?

We invite you to join The Gateway EMEAR, Cisco’s peer-to-peer customer networking community created exclusively for you! As your direct ‘gateway’ into Cisco, you’ll gain access to the latest information on Cisco products and solutions and have an opportunity to provide feedback to Cisco on a range of topics. You can also earn points toward exclusive rewards through a series of fun and educational digital challenges all year around!

Stop by The Gateway, located in the Hub, to learn more about our community and how to join.

LA TABERNA

Join us for a cup of coffee or glass of beer, compliments of Cisco Umbrella. Relax with your peers and discover how Cisco Umbrella amplifies your existing investments to extend your security off-network, anywhere users go. Theater presentations are scheduled all week and cloud security specialists will be available to answer your questions. Te veo allí!

NETVET LOUNGE

If you are a NetVet, you will have access to this lounge, enabling you a quiet space to work, connect with your peers, or relax and recharge your batteries and your phones. Daily refreshments will be served.

To be eligible for NetVet Status you will need to have attended at least three previous Cisco Live events globally on a Main Conference or IT Management pass in the last five years.

NOC (NETWORK OPERATIONS CENTER)

Visit the NOC, brought to you in partnership with NetApp, to experience how Cisco Live rapidly builds and centrally manages a highly available and secure Cisco Enterprise Network. Speak with distinguished engineers and solutions experts to discuss the Barcelona deployment and to share your own design and build experiences.

Have you ever wondered what is involved in building and tearing down a network in the span of a week? Join our NOC team as they talk about the Cisco Live network and the technologies uses, as well as the Network Operations Center or NOC that manages it.

VIEW THE 2019 SESSION ON-DEMAND

REGISTER NOW FOR THE 2020 SESSION

netapp

SOCIAL MEDIA CENTRAL

In the Social Media Central, you can connect with your fellow social media enthusiasts, recharge your batteries, and connect with the Cisco Live social media team. Check the social media screens for the latest highlights, including your social updates and leaderboard status. Or just hang with your colleagues.

STAY UP TO DATE WITH CISCO LIVE ON SOCIAL MEDIA

TECHNICAL SOLUTIONS CLINICS

Visit the Technical Solutions Clinics and join Cisco CX Global Center service experts who can troubleshoot any implementation, application and integration issues in a whiteboard discussion, focused on your specific network challenges and requirements. Our experts are ready to tackle your most pressing challenges. No appointment required.

LEARN MORE ABOUT THE TECHNICAL SOLUTIONS CLINICS

THREAT WALL

Want to see Cisco defend Cisco? Join us at the Cisco Security Threat Wall to see how our technologies work together to stop attacks against the Cisco Live network (and you!). Our security engineers will show you the live events from Firepower next-generation firewall and Stealthwatch network security analytics, which are frequently stopping ransomware, cryptominers, and command and control network communication.

WALK-IN LABS

Walk-In Labs give you one-of-a-kind hands-on experience on a variety of products and solutions from Cisco. You’ll have the chance to:

  • Work through pre-designed scenarios that show you firsthand how these technologies can transform your business.
  • Explore full configurations and new features, so you can make informed recommendations on which solutions are right for your workplace.
  • Access the Cisco Digital Learning Solution that includes CCNA and CCNP course material, training videos, hands-on lab exercises, and assessments.

All Walk-In Labs are available on a first come, first served basis.

VIEW ALL WALK-IN LABS

THE HUB OPENING HOURS

Monday: 08:00–19:30
Tuesday: 08:00–20:00
Wednesday: 08:00–18:00
Thursday: 08:00–18:30
Friday: 08:00–13:30

WEEK AT A GLANCE

See what we have to offer throughout the week.

VIEW THE AGENDA

CONNECT WITH US

LEARN MORE
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