Overview

Great things can happen when creative, motivated, highly skilled people get together to share ideas, talk through challenges, and engage in friendly competition. That’s the idea behind The Hub.

When you visit The Hub, you’ll meet some of the best and brightest minds in the world of IT. There’s no better place to meet with your peers. Complete a lab. Roam the DevNet Zone. Catch a Technical Solutions Clinic. Or hang out in the Social Media Central.

Capture the Flag

Gamified Hands-on Labs and Activities

Challenge yourself with a game of Capture the Flag (CTF). Gain hands-on experience as you solve real lab challenges on a variety of Cisco solutions. Collect points as you complete a game and earn a spot on the CTF leaderboard. There are exciting prizes to be won during the game for the enthusiastic participants and at the end of the game for the top winners.

Technical Solutions Clinics

Technical Solutions Clinics are an opportunity to interact with the best and brightest Cisco experts from our sales engineering, professional services and global support organizations. You will receive their perspective on the best strategy to address your concerns and discover possible solutions which you may not have considered. Our engineers are ready to tackle your most pressing challenges. No appointment required. Just drop by when your schedule allows.

Our staff are prepared to assist with any technical query on the Cisco portfolio you may have, including:

Capture the Flag Technology Tracks

The following Technology Tracks are available to play through the Capture the Flag games:

  • Enterprise Networking
    Explore the power of SD-Access, SD-WAN, Network Assurance and Automation, DNA Spaces, BYoD, IPv6, and more in various real-life scenarios.
  • Security Red Team
    Explore the Red Team Missions related to Network and Endpoint Penetration Testing, Active Directory Penetration Testing, Cloud Security, IoT Security, etc. using the Open-Source Toolset.
  • Security Blue Team
    Explore the Blue Team Missions related to Threat Detection and Endpoint Forensics, Network Security, Threat Hunting, Zero Trust, SASE, and more using the Cisco Security Toolset.
  • ThousandEyes
    Explore ThousandEyes and stop blaming the network!
  • Data Center and Cloud
    Automate your on-prem compute, network, storage and container operations to make your own infrastructure operate like the cloud. Then streamline management, leverage Infrastructure as Code, and automate application resource optimization across your public and private infrastructure. Finally, complete the transformation by accelerating incident response and reducing time to resolution.
  • Meraki
    Explore the automation the cloud brings with the Cisco Meraki platform. Dig into reviewing deployments of Wi-Fi 6, secure SD-WAN, adaptive policies, 4G/5G, intelligent IoT, network assurance, IPv6, and other aspects of the digital workplace. Also, there will be a chance to leverage programmability to enhance operations; analyze and interpret data dipping your toes into ML/AI to help you focus on your mission.
  • Collaboration
    Become Webex Control Hub zero to hero, get Webex up & running from basics to enterprise grade features, learn how you can use the Webex API, integrate 3rd party apps, integrations and bots plus get deep dives into Webex security, analytics and migration tools.
  • Lockpicking
    Play with locks and tools like secret agents and covert entry teams. Learn about various vulnerabilities in locks and practice exploiting them.
  • IoT Hacking
    Play with IoT Controllers, understand their vulnerabilities, try to break into them, and further learn how to secure them in the real world IoT Networks.

Content is subject to availability, and considered on a first-come, first-serve basis.

Connect with Cisco

CTF Follow us and reach out to us via Twitter and LinkedIn using @CiscoCTF and #CiscoCTF.

Cisco Insider

Cisco Insider is your central hub to connect with Cisco enthusiasts about topics that matter to you most. Here you’ll discover opportunities to expand your network, learn alongside top experts in your field, and share feedback that fuels change.   

Stop by the Cisco Insider booth to unwind in-between sessions and learn more about our Insider programs:  

Technical Solutions Clinics

Technical Solutions Clinics are an opportunity to interact with the best and brightest Cisco experts from our sales engineering, professional services and global support organizations. You will receive their perspective on the best strategy to address your concerns and discover possible solutions which you may not have considered. Our engineers are ready to tackle your most pressing challenges. No appointment required. Just drop by when your schedule allows.

Our staff are prepared to assist with any technical query on the Cisco portfolio you may have, including:

  • Cisco Insider Advocacy: build meaningful connections, elevate your professional profile, and earn exclusive rewards through one of our Advocacy programs: Cisco Insider Advocates, Cisco Insider Executives, or Cisco Meraki Insiders.
  • Cisco Insider Champions: share your passion for technology and engage with Cisco experts and a peer group of customers, partners and other technical influencers.
  • Cisco Insider User Group: engage directly with product teams through private community forums and attend exclusive product roadmap sessions around Cisco technologies
  • Cisco Insider User Research: influence the processes, experiences, and products we build by participating in research opportunities that are most important to your role, the products you own, and your business.

Cisco Secure

Join us for a cup of coffee or pint of beer, compliments of Cisco Secure. Connect with your peers and discover how Cisco Secure amplifies your existing investments to extend your security off-network, anywhere users go. Theater presentations are scheduled all week to highlight topics of Zero Trust Security, Firewall, Cloud Security and so much more. Specialists will be available to welcome you and answer your questions. Tot gauw!

Cisco Store

Come shop our new merchandise collection including apparel and accessories, our latest graphic t-shirts, and exclusive Cisco Live products.  

  • Shop
    Shop the Cisco Store any time and every day at merchandise.cisco.com.
  • Inclusive Future
    Power an inclusive future with our merchandise that gives back, uses recycled materials, supports sustainability and more.
  • The Cisco Store Tech Lab 
    Join a guided store tour to learn how we use Cisco and partner technology to create a forward-thinking retail experience and solve for challenges in the industry. Or take a self-guided tour using our augmented reality application, the Cisco Store Xplorer. Available on the app store and Google Play.
  • Giveaways and Contests
    Follow us on social media to stay up to date with the latest promotions, contests, and giveaways.

    Instagram: @ciscostore
    Twitter: @ciscostore
    Facebook: @ciscomerchandisestore

  • Books at the Cisco Store
    Shop for Cisco Press publications any time and every day at shop.cisco.com.

DevNet Zone

The DevNet Zone is Cisco’s developer community brought to you live. We are passionate about helping developers and network engineers learn, code, inspire, and connect so you can innovate with Cisco technologies and platforms.

View all DevNet Sessions

NOC (Network Operations Center)

Visit the NOC to experience how Cisco Live rapidly builds and centrally manages a highly available and secure Cisco Enterprise Network. Speak with distinguished engineers and solutions experts to discuss the Amsterdam deployment and to share your own design and build experiences.

Have you ever wondered what is involved in building and tearing down a network in the span of a week? Join our NOC team as they discuss the deployment of the Cisco Live network and the technologies used, as well as the Network Operations Center (or NOC) that manages it.

Learn More

Official Event Storage Partner

Technical Solutions Clinics

Technical Solutions Clinics are an opportunity to interact with the best and brightest Cisco experts from our sales engineering, professional services and global support organizations. You will receive their perspective on the best strategy to address your concerns and discover possible solutions which you may not have considered. Our engineers are ready to tackle your most pressing challenges. No appointment required. Just drop by when your schedule allows.

Our staff are prepared to assist with any technical query on the Cisco portfolio you may have, including:

Social Media Central

In the Social Media Central, you can connect with your fellow social media enthusiasts, recharge your batteries, and connect with the Cisco Live social media team. Check the social media screens for the latest highlights, request a song from our very own #DJCLEUR, and hang out with your colleagues.

Connect Now

Technical Solutions Clinics

Technical Solutions Clinics are an opportunity to interact with the best and brightest Cisco experts from our sales engineering, professional services and global support organizations. You will receive their perspective on the best strategy to address your concerns and discover possible solutions which you may not have considered. Our engineers are ready to tackle your most pressing challenges. No appointment required. Just drop by when your schedule allows.

Our staff are prepared to assist with any technical query on the Cisco portfolio you may have, including:

Technical Solutions Clinics

Technical Solutions Clinics are an opportunity to interact with the best and brightest Cisco experts from our sales engineering, professional services and global support organizations. You will receive their perspective on the best strategy to address your concerns and discover possible solutions which you may not have considered. Our engineers are ready to tackle your most pressing challenges. No appointment required. Just drop by when your schedule allows.

Our staff are prepared to assist with any technical query on the Cisco portfolio you may have, including:

  • AAA
  • AppDynamics
  • Firewalls
  • Cloud Security
  • Cloud Collaboration & Video
  • Collaboration & Video
  • Storage, Hyperflex & Data Center Apps
  • Data Center Routing & Switching
  • Cisco ACI
  • Enterprise Routing & Switching 
  • Cisco DNA
  • Internet of Things (IoT)
  • Wireless
  • Cisco SD-WAN
  • ThousandEyes
  • SP Infrastructure 
  • SP Orchestration
  • CX/PX Cloud

Introducing this year – Mini presentations in the Technical Solutions Clinic.

Our technical experts from TAC, professional services and sales will deliver 30-minute sessions (6 sessions per day, Monday to Thursday) on a variety of technical topics. The list of sessions will be available in the Session Catalog soon!

VR Business Value Experience

Explore immersive AR | VR experiences to learn about Cisco innovations and solutions along with partners’ solutions integrations enabling business outcomes for our customers in different industries. 

Challenge yourself with a gamified virtual reality experience on various Cisco solutions. Collect points as you complete a gamified experience and earn a spot on the leaderboard.

Virtual Reality Experiences

  • Smart Buildings
    Immerse yourself in the Smart Building VR experience of Cisco's Penn1 in New York City. Learn how the hybrid workplace supports employee engagement and retention, helps to ensure well-being and provides flexible ways to work.
  • Hybrid Work
    Browse the Hybrid Work Experience Center in Cisco’s Customer Experience Center at the San Jose campus, and discover how Cisco Networking, Security and Collaboration solutions enable work from the office, work from home, and work from anywhere.
  • K-12 School Experience
    Explore a VR school environment and learn how Cisco securely connects educators, students, and administrators with transformative technologies that power inclusive learning for all.
  • Higher Education
    Engage in a virtual university campus designed with built-in innovative technologies to fulfill educator, administrator, and student needs and requirements.
  • Healthcare
    Visit a virtual smart hospital and learn how Cisco technologies can help you reimagine patient care for the future.
  • Retail
    Immerse yourself in the Retail VR experience and Learn how Cisco Solutions can help you meet consumer demands, connect suppliers, and empower associates to deliver personalized shopping experiences using new digital and mobile capabilities while lowering IT and operations costs.
  • Product Showcase (EN, MIG)
    Immersive AR & VR experience to explore and learn about Cisco Products.

Smart Building Gamified VR Learning

Browse the Product Showcase & Smart Building Immersive Experience of Cisco's Penn 1, New York.

The player is given a series of treasure-hunt like tasks. The goal is to obtain an understanding of various Cisco technologies and partner integrations critical to creating smart building experiences. Earn points and compete to be on the leaderboard.

Walk-In Labs

Walk-In Labs give you one-of-a-kind hands-on experience on a variety of products and solutions from Cisco. Work through pre-designed scenarios at your own pace with our Subject Matter Experts on hand to answer questions and guide you through the scenarios.

All Walk-In Labs are available to all participants on a first come, first served basis.

View all Walk-In Labs